RE: LeoThread 2024-11-27 02:49
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Reddit targets international users for ad growth, teases bolstered search feature
Reddit is ramping up efforts to attract more users outside of the U.S., with
countries like India and Brazil in focus, a top company executive told CNBC.
In a wide-ranging interview, Jen Wong, chief operating officer of Reddit, said other platforms have 80% to 90% of users outside of the U.S. while about half of her company's current users are based internationally.
"So that points to a lot of our future user growth opportunity definitely outside of the U.S. and local language," Wong told CNBC. "The opportunity, the way I think about it, is every language is an opportunity for another Reddit."
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Reddit has historically been an English-language platform, but the company is looking to expand its international reach with the help of artificial intelligence translations. This year, Reddit launched a feature that automatically translates its site into different languages.
Wong said that around 20 to 30 languages could be available by the end of the year.
India opportunity
Among the company's fastest-growing markets in terms of users is the U.K., the Philippines, India and Brazil.
"India's growing really rapidly," Wong said. "We see a big opportunity in India."
The Reddit COO said that India has a large English-speaking internet population, and there are lots of engaged users around topics like cricket and the Bollywood movie industry.
i personally think the easiest way to grow any social platform is to make rewards system for users and promote in African countries and countries with very low average income, it grows like wildfire
It has no stickiness to it. We see that on here. Most of those who were here simply looked to scalp rewards. They had not ownership mentality or the mindset of building something.
that's quite unfortunate
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