Visa expands stablecoin offerings amid rising competition from institutions

Visa has expanded its stablecoin offerings on its settlement platform by adding support for four new stablecoins—PayPal USD (PYUSD), Global Dollar (USDG), Euro Coin (EURC), and two unnamed assets—in July 2025. It has also integrated two new blockchain networks alongside the previously supported Ethereum and Solana networks. This allows Visa users to send, receive, and convert stablecoin balances into traditional fiat currencies through multiple blockchain networks, enhancing flexibility and interoperability in digital asset payments.

This expansion aligns with Visa’s strategic goal to integrate digital assets into its financial infrastructure and grow its market share in the rapidly expanding stablecoin sector, which is valued at over $256 billion.

Visa’s stablecoin settlements have surpassed $200 million, particularly gaining traction in regions like the U.S. and Africa. The broader integration into Visa Direct and stablecoin-linked card offerings signals Visa’s intent to capture a larger segment of the digital payment market amid growing institutional and retail interest.

The move follows the recent U.S. regulatory clarity provided by the GENIUS stablecoin bill, which established the first federal framework for stablecoin issuance and regulation. This regulatory environment has spurred increased institutional interest, with tech firms, banks, and major retailers such as Walmart and Amazon reportedly exploring their own stablecoins.

Visa’s competitors, including Mastercard, are also actively engaging with crypto and stablecoin technologies, tokenizing a significant portion of their transactions. Banks like JPMorgan and Bank of America are similarly developing stablecoin-related services.

Visa’s addition of EURC (Euro-backed stablecoin) marks its first support for non-USD stablecoins, enabling settlements in multiple currencies for international merchants and fintechs. The inclusion of some networks enhances transaction speed, network diversity, and scalability, creating a multi-coin, multi-chain foundation to support global digital payments with reduced friction for wallets and developers.

Visa acknowledges that while stablecoin adoption remains moderate due to regulatory uncertainties and relatively low transaction volumes, the company views trusted, scalable, and interoperable stablecoins as transformative for global money movement, aiming to lead in this evolving space.

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