Saylor’s Strategy started buying Bitcoin 5 years ago. It's now up 2,600%

Five years ago, Saylor’s company, originally known as MicroStrategy and now rebranded as Strategy, embarked on a bold and transformative journey by making its first significant Bitcoin purchase.

On August 11, 2020, the company invested $250 million to acquire 21,454 Bitcoins, marking the beginning of a remarkable commitment to cryptocurrency as a core treasury asset. This move was driven by the vision of Michael Saylor, the company’s Executive Chairman, who sought to protect shareholder value from inflation and currency depreciation while capitalizing on Bitcoin’s potential for long-term growth. Since that initial purchase, the company’s stock price has surged dramatically — an astonishing increase of roughly 2,600%, reflecting investor confidence in this innovative strategy.

Over the years, Strategy has continued to accumulate Bitcoin, amassing over 600,000 BTC, which accounts for nearly 3% of the total Bitcoin supply. This significant accumulation has positioned the company as one of the largest corporate holders of Bitcoin globally.

The value of these holdings has grown to tens of billions of dollars, solidifying the strategy as a successful hedge and growth engine. Saylor’s strategy has not only transformed the company itself but also inspired greater institutional interest and legitimacy for Bitcoin as a treasury asset, influencing the broader financial landscape.

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