Apple softens crypto app rules - Sounds Bullish

Apple has significantly eased its rules for crypto apps on iOS following a U.S. federal court ruling that found Apple in violation of a 2021 injunction related to anticompetitive practices.

This ruling prohibits Apple from imposing commissions or fees on purchases made outside of its app ecosystem and allows developers to include links to external payment systems without restrictions or Apple’s usual 30% cut.

Crypto app developers can now direct users to external websites for payments, including crypto transactions, bypassing Apple’s in-app purchase system and fees.

Apps can facilitate buying and selling NFTs on secondary marketplaces directly within the app, enhancing user experience and developer flexibility.

Apple cannot restrict how developers design or place links to external purchases, nor exclude certain app categories from linking access.

The ruling also allows NFTs to be used for unlocking special features or gated content within apps without Apple’s interference.

However, some restrictions remain, such as prohibitions on cryptocurrency mining within apps, ICOs, and securities-related crypto activities. Compliance with financial regulations and user safety guidelines is still required.

This development is considered "hugely bullish" for the crypto industry, as it removes significant barriers for crypto apps on iOS, allowing greater innovation, better monetization, and more direct user engagement without the "Apple Tax". Epic Games CEO Tim Sweeney has indicated willingness to return Fortnite to the iOS App Store under these new terms, signaling a broader impact beyond crypto apps.

Apple’s softened crypto app rules mark a major shift toward openness for crypto and NFT applications on iOS, fostering a more competitive and developer-friendly environment.

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