RE: Big Brands & Start-ups: The Diabolical Disparity
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You are Right here. For every company sustainable and be very vibrant in terms of winning more customers, there are a lot that goes into it. As you shared, the priority giving to consumers and the advertising or publicity strategies are very important measures. Consider Face Book, Google, Amazon and many well established companies, they are gaining more customers due to strong measures put in place, the brands and many other things keep them growing daily.
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In Nigeria, brands rely on their strong affiliation with government to keep staying in business, rather than rely on their quality servicing to do so. This is because most of the big businesses here are monopolized and they're always going to be in business whether they improve or not. Other business like you've mentioned have improved over the years, hence a notable and organic reason why they keep growing.