Hive Blockchain: Accelerating into the Future at the 2023 World Rally Championship
Here is a throwback to the mega event that the Europeans, where #Hive, the only web3 project, also took part in it. During the world rally championship (wrc) 2023, many European countries took part in a car racing event and some companies used the opportunity to showcase their products to the world by participating in the event. In that moment, the #hive blockchain was not left behind; as the only #web3 project that partook in the event, it sent a clear vision to the world that the project is aimed at connecting #web3 to the real world.
The event was a successful one which led to a massive publicity in the Twitter X space enlightening internet users the revolution of #hive in the web space. The event happened during the zealy campaign that was initiated by the InLeo team and as part of the task, #hive users were fully involved in supporting the team during the sport event; fortunately, there was a mass onboarding of new users during and after the event due to the strategic outreach.
During the race which took place at Germany, the #hive car left a mark in the decentralized world by showing the acceleration it yields to a brighter future. As one of the zealy campaign participants, I was fully involved in the car racing event and #hive showcased its whole nature in the competition - scalability, speed, transparency, immutability, etc.
Special thanks to Slaven Sekuljica and his co-driver Damir Petrović, for promoting and supporting the growth of #hive and to @lordbutterfly thanks for being the backbone for the smooth running of the event.
Last year, the same drivers took part in the Croatia world rally championship and come out grand style, showing the #hive blockchain to the world.
Conclusion:
Aside from participating in the car racing event, the World Rally Championship was a turning point for the Hive blockchain, it was a moment of a courageous launch into the real world with an exciting and notable event. The Hive's project participation not only showed its distinct opportunity in the web3 space, but also emphasized the project's dedication to linking the digital and real worlds. The enthusiastic support from the Hive community and the strategic efforts of key individuals and teams resulted in substantial publicity and onboarding of new users, setting the stage for future endeavors.
This year, we hope to go again! Certainly, this time more #hive users will be out in cheering both online and onsite. I believe this relentless effort will someday make #hive to be ranked the number 1 in the coin marketcap. Let's go racing to the top in #web3!
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This article is written in InLeo
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Really? Many people think using DHF for the car was a huge mistake.
Would you mind sharing some data backing your conclusion? Especialy for the "substantial publicity and onboarding of new users" - that would be truly amazing, but I did not really notice it I am afraid :)
Twitter spelt it out well. During the zealy campaign, one of the tasks was publicizing the #hive car rally. The essence of the outreach was to onboard new users and I can recall I got some DMs on how to partake in #hive, other hivers can have a similar experience.
About the data, I don't know where onboarding new users can be accessed. For the publicity data, you can use the hashtag, #wrc or #CentralEuropeanRally
And did you actually onboard anybody?
I onboarded three people this year. One is a twitter follower who sees my #hive tweet
Based on the rally car campaign...
The one who DM showed interest at the initial stage but I couldn't a feedback from him.
The article highlights how the #hive rally got the attention of many internet users. They may not show interest in joining immediately, but consistent tweeting shows that the project is valuable
I see. Speaking about Twitter, I've just briefly browsed the data and cannot really see anything that confirms your claims. Could you be more specific? I mean the "substantial publicity". That would be like at least few millions of interactions, right?
with this hashtag, I did a scroll down to know an approximate number of mass engagement
Yes. And I see hundreds of interactions and thousands of views. Is that mass engagement?
It's appreciating relative to the active #hive users