RE: The Case of SocialFi Hype
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If/When Hive goes viral there could be big fish interested in building their own SocialFi solutions based on this blockchain.
The current Hive dapps are not friendly enough for non-pro users, and this could be used as an advantage by future competitors.
At the moment I only use SocialFi in Hive.
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Complexity is a little problem of ours as you mentioned.
I believe InLEO makes it easier to sign up and UI with the updates this year.
SocialFi is the hype of Hive ✌🏼