RE: LeoThread 2026-03-27 13-01

A client said they'd go with the provider
There was prior history — a previous job that went well
Work began: a full proposal, concepts, vision, and ideas that generated genuine excitement

Fifteen hours of prep were invested before any contract was signed
No reason to expect otherwise
Then the client went quiet
A week of silence followed
Then an email arrived
The client chose someone else

No explanation. No courtesy call. Just a two‑sentence email after fifteen hours of work and a relationship that seemed meaningful
Frustration and a sense of being blindsided followed
Mostly because it was a large project

Also because the relationship had been trusted over the formal process
A verbal yes means nothing without a signature
No matter how much history exists
No matter how much prep was completed

No matter how confident it felt
A deal isn't done until it's signed
That lesson is familiar, but it was forgotten for a moment
A warm conversation is not a signed contract
File that one away