RE: LeoThread 2026-03-27 13-01

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Get it in writing. Every time.



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A client said they'd go with the provider
There was prior history — a previous job that went well
Work began: a full proposal, concepts, vision, and ideas that generated genuine excitement

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Fifteen hours of prep were invested before any contract was signed
No reason to expect otherwise
Then the client went quiet
A week of silence followed
Then an email arrived
The client chose someone else

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No explanation. No courtesy call. Just a two‑sentence email after fifteen hours of work and a relationship that seemed meaningful
Frustration and a sense of being blindsided followed
Mostly because it was a large project

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Also because the relationship had been trusted over the formal process
A verbal yes means nothing without a signature
No matter how much history exists
No matter how much prep was completed

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No matter how confident it felt
A deal isn't done until it's signed
That lesson is familiar, but it was forgotten for a moment
A warm conversation is not a signed contract
File that one away

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